Liz Mella

Director of marketing for Farmer’s Fridge, navigating non-traditional marketing strategies in an e-commerce point-of-sale free environment

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Mar 12, 2024 • 33min

'There's no e-commerce point-of-sale': Farmer's Fridge's marketing director Liz Mella hones in on non-traditional tactics

Marketing director Liz Mella shares non-traditional tactics for Farmer's Fridge's diverse locations. They buy media at the exact point of purchase, focusing on small actions to amplify their marketing efforts. The podcast discusses challenges in measurement, media, and unique marketing strategies in the current advertising landscape.