
Liz Mayer
Specializes in adapting brands to stay culturally relevant in the eCommerce landscape.
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May 8, 2024 • 53min
[STEP BY STEP] Data-Centric Decisions for Culturally-Relevant Brands
Experts Andy Judd and Liz Mayer discuss data-driven strategies for omnichannel marketing, emphasizing cultural relevance in eCommerce. Key topics include aligning growth ambitions with sales strategies, balancing technical expertise and creativity, and empowering employees for data-driven success.