Liselle Regueiro DeGrave

Liselle Regueiro DeGrave, President of DeGrave Communications, and Rachel Dickman, Founder of RMG Communications, discuss their innovative partnership model called "collabetition," where they collaborate instead of compete. They share how distinct branding and shared projects allow them to thrive while lowering financial risks. The duo delves into the complexities of pricing strategies, navigating California's hiring laws, and utilizing technology to enhance productivity. Their journey exemplifies that collaboration can lead to greater success in the cutthroat world of PR.