Katie Hill and Lisa Watkins, co-founders of WanderFull, created stylish bags designed to carry water bottles. They discuss how identifying a niche and maintaining quality helped them rise above peers and attract Oprah's team. The duo shares their entrepreneurial journey, including overcoming initial skepticism about their product, navigating the wholesale market, and leveraging trade shows for visibility. They highlight the importance of engaging designs, clear messaging, and data-driven strategies for success in a competitive landscape.