Lisa Utzschneider

Lisa Utzschneider, CEO of Integral Ad Science, brings her expertise to the conversation about the future of digital advertising. They delve into the shift from simple verification to performance metrics, emphasizing the growing importance of attention and carbon metrics. The discussion highlights how AI is revolutionizing media classification and validation. They also explore the booming retail media landscape and the essential role of trust in brand-consumer relationships. Utzschneider shares insights on navigating complexity while ensuring brand safety and effectiveness.