Lisa Simpson, Vice President of Firm Services at the AICPA, dives into the vital topic of business model transformation for CPA firms. She discusses the shifting landscape of public accounting and the cultural evolution needed to attract talent. Key challenges and opportunities emerge, driven by technology and governance changes. Lisa emphasizes the importance of innovative leadership and adapting compensation structures for success. The urgency of starting this transformation journey is highlighted, especially with 2025 on the horizon as a pivotal year.