Lisa Pratt
Vice President of Customer Engagement Marketing at Kronos, specializing in mining customer data and quantifying marketing investments.
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Sep 30, 2019 • 34min
Cross-functional collaboration in the enterprise segment (Lisa Pratt, Kronos (Part 1))
Lisa Pratt, VP of Customer Engagement Marketing at Kronos, discusses transitioning to a subscription model, the significance of cross-functional collaboration, embracing customer-centricity, and the power of communication in organizational transformation in the enterprise segment.
