Dr. Lisa Mitro, a physical therapist specializing in running, discusses the importance of Zone 2 intensity for runners. Topics include easy running to prevent injury, convincing runners to slow down, using heart rate for defining zones, improving race paces, and more.

Dr. Lisa Mitro, a physical therapist and run coach, shares her journey of building a community on Instagram by documenting her experiences authentically. She discusses overcoming imposter syndrome and her first successful product launch—a tailored strength and mobility program for runners. Lisa reveals her sales strategies, including effective use of testimonials and engaging Instagram stories. She also explores the evolution of her membership program, emphasizing the importance of adaptability and data-driven decisions in optimizing content and audience retention.