Lisa McKnight
SVP and global head of Barbie and dolls at Mattel. Leads brand strategy, product development, and marketing.
Best podcasts with Lisa McKnight
Ranked by the Snipd community
Aug 2, 2023 • 44min
Lisa McKnight | Bringing Barbie to the Silver Screen
Lisa McKnight, the EVP and CBO of Mattel, discusses the Barbie movie's success and brand evolution, highlighting the role of female leadership. They explore Barbie's impact on female representation, brand partnerships, and maintaining creativity in long projects. Lisa reflects on Barbie's transformation over the years, inspiring inclusivity and empowerment in girls.
Aug 28, 2020 • 1h 59min
Back To School | Marketing For The Now Episode #10
Join popular writer and producer Tom DeSanto, alongside CEO Rob Smith and doll innovator Lisa McKnight, as they dive into how Gen Z is reshaping education and consumer habits. They explore the impact of childhood storytelling on personal identity and the evolving understanding of gender. Hear insights on the challenges of remote learning and the crucial role of tech in education. Plus, parenting during a pandemic adds a heartfelt touch, with innovative strategies emerging amid chaos. Tune in for a mix of nostalgia, tech, and unscripted parenting wisdom!
