Today we’re getting into how acquisition offers - particularly in pop-ups - can do much more than drive opt-ins. The type of offer you lead with shapes who you acquire, how much they spend, and future LTV. We share examples from the offers we run on our brands, comparing blanket discounts with offers like cashback and second-order incentives, and how those choices impacted retention, AOV, and customer lifetime value.

We also discuss why some offers that looked successful on the surface ended up hurting long-term performance or creating poor customer experiences, and how simple changes led to big lifts in repeat purchase rate. We also touch on whywhy very few teams are testing their pop-ups rigorously, what makes offer testing difficult, and how to build an approach that’s aligned with long-term goals - not just short-term wins.

We also dig into Meta’s recent performance trends, using the latest data from the Haus report. We share what they’re seeing across ASC and manual campaigns, how different optimization strategies are playing out, and why it's getting harder to rely on Meta as a consistent acquisition engine.

Want to submit your own DTC or ecommerce marketing question? ⁠⁠⁠⁠Click here⁠⁠⁠⁠.

Operators Podcast Episode 123: The Meta Incrementality Report: Lessons from 640 Haus Experiments

Chapters:

00:00 Introduction

02:34 The Power of Cash Back Offers

05:28 Data-Driven Insights on Pop-Up Offers

08:19 Retention Metrics and Customer Engagement

11:06 Testing Methodologies for Pop-Up Offers

14:19 Holistic Approaches to Customer Acquisition

17:14 Innovative Second Order Offers

20:05 Challenges in Optimizing First Touch Points

26:10 Future Trends in E-commerce Offers

35:43 Optimizing Data Reporting and Analysis

38:00 Evolving Marketing Strategies and Cash Back Offers

41:05 Insights from Meta's Campaign Performance Report

44:52 Understanding Incrementality in Marketing

49:04 Navigating Meta's Advertising Changes

54:43 Leveraging Bundle Builders for Increased Conversions

Finance Operators Episode: How CashBack beats discount codes & More with Dan Glazer

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