Lisa King

In this engaging discussion, Lisa King, founder of AF Drinks, shares her journey building a fast-rising alcohol-free beverage brand. She reveals the strategic steps taken to penetrate the U.S. market, landing in 4,000 retail outlets. The conversation dives into the growing trend of non-alcoholic drinks and how consumer preferences are shifting, especially among younger generations. Lisa also discusses the challenges of scaling a consumer goods company while maintaining strong values and brand credibility in a competitive landscape.