Lisa Honaker

VP of Account Management with experience leading post-sales teams at companies like Highspot and FedEx; coach and practitioner focused on risk management, multi-threading, and using research and AI to protect and grow customer accounts.

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Dec 5, 2025 • 42min

How Great Account Managers Spot and Manage Risk Before It’s Too Late | EP66

Lisa Honaker, VP of Account Management with a rich background at Highspot and FedEx, shares invaluable strategies for risk management. She discusses how many account managers misinterpret early signals of risk and emphasizes the importance of multi-threading to safeguard relationships. Lisa introduces her innovative three-wide, three-deep model for building a robust contact network. Additionally, she explores the role of AI in enhancing account research while maintaining essential human judgment. Tune in for insights that can boost revenue and customer loyalty!

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