Lisa Hanson

CEO and Founder of Niko Partners with deep expertise in gaming market research across Asia, MENA, and India, offering strategic guidance on localization, policy impacts, and monetization.

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Oct 20, 2025 • 1h 16min

308. The 8 Trends That Will Redefine Gaming in Asia (and Beyond)

Daniel Ahmad, Director of Research & Insights at Niko Partners, and Lisa Hanson, CEO and Founder of Niko Partners, delve into the dynamic Asian and MENA gaming markets. They discuss China's evolving policies and opening up to foreign studios, while highlighting India's growth potential and monetization strategies. The conversation also explores the emerging role of female gamers in MENA and the cultural sensitivities around mature titles like GTA V. Additionally, they shed light on Southeast Asia's unique monetization strategies and the region’s quick adoption of generative AI.

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