Lisa Dennis

In this discussion, Lisa Dennis, President of Knowledge & Associates and author of "Value Propositions That Sell," reveals why most value propositions fail—primarily because they focus too much on the seller rather than the buyer. She shares strategies for creating engaging, personalized messages that resonate with prospects' needs. Lisa highlights the significance of collaboration between sales and marketing teams for cohesive messaging, as well as the importance of aligning value propositions across customer interactions to enhance overall sales effectiveness.