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Lisa Cole
Chief Marketing, Product & AI Officer at 2X and four-time CMO who helps organizations scale marketing impact and modernize operations using AI and new go-to-market operating models.
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19 snips
Dec 25, 2025
• 1h 2min
How Marketing Teams Are Using AI to Drive Pipeline
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Join Morgan Cole, VP of Demand Generation at Red Canary, Lisa Cole, CMO at 2X, and Jean Cameron, Sr. Director of Marketing at Demandbase as they delve into how AI is reshaping B2B marketing. Discover insights on spotting in-market buyers earlier and the shift from individual leads to understanding buying groups. They also tackle the pitfalls of outdated lead scoring and the power of predictive analytics to refine pipeline strategies. With a focus on brand and demand synergy, this conversation reveals how teams can innovate amidst resource constraints.
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