Lisa Clunie

Lisa Clunie, co-founder and CEO of JOAN, a pioneering independent creative firm, shares her journey from New York to Berlin and London. She discusses the innovative production and influencer marketing strategies that keep JOAN agile and values-driven. Lisa highlights the need for integration across creative and media functions to navigate today's complex marketing landscape. The conversation also delves into how companies can balance ambition with client needs, especially amidst geopolitical tensions and the evolving demands of creative agency models.

Jaime Robinson and Lisa Clunie, co-founders of creative agency JOAN, share insights on building 'modern legends' in the branding world. They discuss the golden age of creativity and how disruption is reshaping talent models. Topics include the importance of a strong client-agency fit, the evolving definition of creativity that embraces technology, and the role of AI in fostering innovative leadership. They also highlight the power of mentorship and the potential for pitches to become experimental playgrounds for fresh ideas.