Lis Barton
Former CMO at MoneySuperMarket with experience across Barclays, Audi and other brands, known for data-led marketing and effective use of direct mail to drive loyalty and retention.
Best podcasts with Lis Barton
Ranked by the Snipd community
Jul 17, 2025 • 13min
Ep 1: Improve brand loyalty and retention with Lis Barton
Lis Barton, former CMO at MoneySuperMarket who scaled loyalty programs across brands like Barclays and Audi. She recounts standout direct mail wins: EasyJet’s Flight Club loyalty pack and a compassionate Miscarriage Association mailer. The conversation highlights why fewer, higher-quality mailings can build stronger emotional connections and measurable retention.
