Henrik Brandt from Denmark and Linus Jonsson from Sweden share their perspectives on bourbon's limited appeal in Europe. They discuss barriers such as accessibility, high prices compared to Scotch, and cultural stigma. The duo explores how tariffs affect pricing and the challenges of marketing bourbon. They also touch on the importance of education and storytelling to shift perceptions. Throughout the conversation, their passion for American whiskey shines through, revealing insights into the European whiskey landscape and its potential for growth.