Lindsay Tjepkema, Founder of Casted, talks about the importance of creative content in marketing and the challenge of measuring its value. She shares her journey of building Casted and discusses topics such as amplified marketing, developing a Minimum Viable Product, and the value of a strong network for customer growth. Lindsay also emphasizes the need to take risks in order to avoid regret and talks about the qualities of a successful SaaS founder. Plus, she shares insights on starting a business during a pandemic and recession, the impact of recessions on marketing budgets, and book recommendations for early SaaS founders.
