Lindsay Kolinsky

Lindsay Kolinsky, Director of Marketing at Okendo, shares her insights on the often-overlooked aspects of customer engagement. She discusses why reviews are just the starting point and emphasizes the power of micro-surveys for actionable feedback. Lindsay highlights the importance of personalization feeling more like a vibe than a tactic and sheds light on underutilized metrics like NPS in e-commerce. With practical tips on fostering community and turning customers into super fans, this conversation is a must-listen for brand builders!