In this discussion, Lindsay Hooper, CEO of the Cambridge Institute for Sustainability Leadership, and Joe Murphy, Executive Lead of the Ellen MacArthur Foundation’s business network, tackle the urgent need for businesses to move past ESG hype into real sustainability. They critique superficial approaches and explore systemic barriers to circular economy implementation. The duo showcases innovative strategies from companies like Philips and emphasizes collaboration as essential for scaling sustainable practices, pushing for more meaningful market reforms.