Lindsay Hong

Jack Smythe, Chief Solutions Officer at Jellyfish, and Lindsay Hong, CEO of SmartAssets, delve into the AI revolution in marketing. They discuss the transition to ‘agentic AI’ and its game-changing implications. The duo examines innovative AI tools currently reshaping the industry and the stark divide between brands embracing AI and those hesitating. They also highlight the importance of balancing automation with human creativity. Additionally, they explore consumer behavior shifts and the emergence of 'walled gardens' as creators seek authenticity in a sea of AI-generated content.