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Lindsay Halsey

Owner of Pathfinder SEO, an agency that helps clients grow their recurring revenue by adding SEO services to their agency.

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Apr 13, 2025 • 17min

Is AI Killing SEO as an Agency Service? 3 Core Principles of SEO with Lindsay Halsey | Ep #783

In this engaging discussion, Lindsay Halsey, owner of Pathfinder SEO, shares her journey from ski patroller to SEO expert. She tackles the hot topic of whether AI is rendering SEO obsolete, revealing that it's actually transforming the field. Halsey emphasizes three core principles that remain vital: user experience, high-quality content, and external validation. She explains how agencies can adapt their strategies amidst AI advancements, arguing that SEO is far from dead—it’s evolving with the digital landscape.