Lindsay Cordell, a partner and head of GTM advisory at GTM Partners, dives into the evolving landscape of go-to-market strategies. She highlights the critical shift to first-party data post-2022, urging businesses to rethink their approaches to pipeline development and sales enablement. Lindsay shares insights on integrating AI into sales processes while maintaining essential human connections for closing deals. She emphasizes the need for dynamic market awareness and effective hiring strategies in adapting to a complex B2B environment.