Linda Ong

Linda Ong, a cultural strategist and co-founder of Cultique, shares insights on how culture shapes consumer behavior. She discusses the importance of identifying cultural signals before they trend and the shift from exclusivity to experience in luxury. Ong explores how personal pain can enhance cultural intuition and explains why horror films thrive in uncertain times. With fascinating takes on Gen Z's contradictions and the evolving nature of brand identity, this conversation reveals the intricacies of analyzing culture in our rapidly changing world.