Lily Vittayaruksul

Co-founder and CEO of Waterlily, a fintech startup focused on AI-driven long-term care planning and analytics aimed at helping advisors build financially efficient plans and protect family relationships.

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Jan 8, 2026 • 0sec

Ep. 323: From Avoidance to Action: Making Long-Term Care a Standard Part of Retirement Planning, with Lily Vittayaruksul, Waterlily

Lily Vittayaruksul, co-founder and CEO of Waterlily, a fintech startup revolutionizing long-term care planning through AI, discusses the urgent need for integrating long-term care into retirement planning. She shares personal experiences that fueled her mission and highlights Waterlily's innovative platform, which predicts care needs and costs. The conversation also dives into analytics that help advisors navigate insurance options effectively and the platform's growth amidst increasing consumer interest, redefining standards in the industry.

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