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Lillian Zhang
First-generation immigrant, UC Berkeley Haas graduate, Silicon Valley marketer, and author of The New Money Rules who creates personal finance content for Gen Z.
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Dec 3, 2025
• 54min
Gen Z vs. The Old Money Rules w/ Lillian Zhang #1070
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In this chat with Lillian Zhang, a first-generation immigrant and author of The New Money Rules, we dive into the financial psyche of Gen Z. Lillian shares how COVID and job market shifts shape their money views. She critiques traditional strategies in favor of riskier investments that resonate more with younger folks. Lillian also touches on the importance of financial literacy and the evolving definition of financial freedom—moving from scarcity to valuing experiences. Plus, she champions the idea of 'loud budgeting' for social accountability!
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