Lilian Rincon

In this engaging conversation, Lilian Rincon, VP of Shopping Experiences at Google, dives into the future of AI-powered shopping. She discusses the innovative Try-on-You feature, which uses a selfie to visualize how clothes look on the user. Lilian reveals how conversational shopping is transforming the search experience with long, complex queries. She also elaborates on Google’s agentic features that can check stock and make purchases on behalf of shoppers—all while emphasizing the importance of trust and data freshness in this evolving landscape.