Lidia Yan

CEO and co-founder of NEXT Trucking, bringing trucking into the digital age with a two-sided marketplace.

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Oct 30, 2019 • 1h 1min

E995: The Next Unicorns: NEXT Trucking CEO & Co-founder Lidia Yan brings trucking into the digital age with her two-sided marketplace, shares insights on finding & focusing on an untapped market, owning & innovating drayage, navigating the trucking industry as a woman & scaling the right team for su

Lidia Yan, CEO and co-founder of NEXT Trucking, is revolutionizing the industry with her two-sided marketplace focused on drayage. She shares her journey into trucking and the challenges faced as a woman entrepreneur. Lidia discusses how NEXT disrupts traditional brokerage systems, the impact of technology on pricing, and the industry's struggle with driver shortages. She also highlights the evolving role of e-commerce giants like Amazon and offers insights on achieving early profitability in startups.

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