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Libby Kallins
Music marketing strategist and artist-development professional at 444 Sounds with over eight years of label and indie experience, advising independent artists on storytelling, community building, and growth strategies.
Best podcasts with Libby Kallins
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9 snips
Dec 10, 2025
• 41min
#328 – Libby Kallins: How Authenticity Cuts Through the Noise Online
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Libby Kallins, a music marketing strategist from 444 Sounds, shares her wisdom on helping independent artists thrive. She discusses the importance of authentic storytelling and how to build a loyal community through meaningful engagement. Libby emphasizes trial-and-error in choosing the right digital platforms and suggests using email and SMS lists for direct communication. She also highlights the value of including fans in the creative process and shares creative ideas like hand-delivered merch to strengthen artist-fan connections.
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