Liana Fricker

In this engaging discussion, Liana Fricker, an entrepreneur and accelerator leader, shares her journey at the crossroads of small businesses and venture capitalism in Europe. She discusses how a simple doll idea evolved into a venture-backed company focused on material circularity. Liana reveals her unique approach to spotting trends using thematic intelligence and PESTLE analysis, emphasizing the rise of 'going analog' in a digital world. She highlights essential traits of successful founders, including humility and curiosity, and the surprising role of a 'grudge' in motivating success.