Liam Wiltshire

Liam Wiltshire, General Manager at Tebex and a key player in its acquisition by Overwolf, dives into the evolving landscape of direct-to-consumer models in user-generated content. He highlights the shift from traditional webshops to tailored monetization strategies for games like Minecraft and Rust. Liam discusses the importance of player relationships, innovative e-commerce tactics like loyalty programs, and the need for studios to adapt to regulatory changes. He also emphasizes the potential of community-driven experiences and self-publishing for enhancing engagement and maximizing revenue.