Liam Newcombe

Senior Vice President of Product, Energy Strategy and Innovation at Greenscale. He discusses the power demand from AI, data center customer locations, and power procurement strategies.

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Jun 26, 2025 • 34min

The data centre boom

Tor Björn Minde, head of the ICE Datacenter Unit at RISE, and Liam Newcombe, Senior VP of Product at Greenscale, dive into the booming data center industry. They discuss how the rise of AI and cloud migration is driving energy consumption, predicting a quadrupling of demand by 2030. The conversation highlights challenges in sustainability, the critical role of data centers in daily life, and the geographical dynamics of where these centers are built. They also touch on innovative strategies to meet growing energy needs efficiently.

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