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Lia Garcia

CEO of Practical Wanderlust and Louisville Food Tours, sharing her journey from starting a blog to becoming one of the largest travel blogs in the world and strategies for content marketing and scaling a food tour business.

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Jun 8, 2024 • 1h 1min

Content Marketing Strategies to Grow Your Tour Business

Lia Garcia, CEO of Practical Wanderlust and Louisville Food Tours, shares her inspiring journey from blogger to a leading voice in travel. She dives into her successful monetization tactics, emphasizing authenticity and storytelling. Lia highlights strategies for affiliate marketing, using SEO tools, and the power of email lists with lead magnets. The importance of partnerships with bloggers and the challenges of scaling her business also take center stage, offering valuable insights for tour operators wanting to thrive in a competitive market.