Lexy Lebsack
West Coast correspondent for Glossy who reports on beauty and lifestyle retail trends and contributes on consumer behavior, experiential marketing, and holiday product strategies.
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Nov 29, 2025 • 46min
The trends that will dominate Black Friday and Cyber Monday, from AI search to experiential pop-ups
Danny Parisi, a Senior Fashion Reporter at Glossy, and Lexy Lebsack, their West Coast Correspondent, dive into the shifting landscape of Black Friday and Cyber Monday. They discuss the rise of AI in gifting strategies and the comeback of print catalogs. Brands are increasingly opting for experiential marketing with pop-ups and exclusive access over traditional discounts. The duo also explores creative approaches like gift-with-purchase bundles and the allure of advent calendars, highlighting innovative ways to capture shoppers' attention this holiday season.
Jul 19, 2025 • 53min
Ulta buys Space NK and Cassey Ho talks fighting dupes
Lexy Lebsack is a West Coast correspondent for Glossy, specializing in beauty trends and M&A. She discusses Ulta's recent acquisition of Space NK and its implications for the beauty landscape. Cassey Ho, founder of Popflex Active, shares her experiences with fashion design theft, including her patented skort worn by Taylor Swift. They dive into the rise of lawsuits over beauty dupes and the complexities of protecting intellectual property in a world driven by imitation, exploring the emotional challenges creators face amidst such struggles.
