Lexie Smith, an insightful commentator on the evolving media landscape, challenges the norms of traditional media categories. She introduces the concept of the 'gray zone,' a hybrid blending paid and earned media, urging listeners to rethink media strategies. Lexie provides compelling examples, including awards programs, that highlight this new category’s relevance. She emphasizes the importance of embracing hybrid opportunities for enhanced credibility and engagement, calling on PR professionals to collaborate in defining this fresh approach.
