Lexie Barnhorn, former Head of Social and Influencer Marketing at Notion, shares her journey from Ohio to Silicon Valley. She reveals how she launched viral campaigns like "Notion Faces" and infused pop culture into B2B marketing. Lexie discusses practical influencer marketing tips for startups and addresses the importance of mental health in high-stress roles, including her innovative use of AI for emotional support. She also explores future trends in the creator economy, emphasizing the need for authenticity in influencer collaborations.