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Lexi Lebsack
West Coast correspondent for Glossy. Contributes expertise on beauty and retail trends, particularly in holiday marketing and shopping.
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Nov 28, 2024
• 44min
Black Friday weekend and holiday marketing trends
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Lexi Lebsack, West Coast correspondent for Glossy, and Sara Spruch-Feiner, Senior reporter at Glossy, delve into holiday shopping trends. They forecast nearly a trillion dollars in consumer spending, highlighting the rise of chaotic shopping habits fueled by platforms like Temu and TikTok. The duo discusses brands adapting their marketing strategies for self-gifting, alongside the contrasting approaches of luxury versus value-driven retailers. They also explore how Gen Z is revolutionizing holiday shopping through social media integration.
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