What I learned from reading Levi Strauss: The Man Who Gave Blue Jeans to the World by Lynn Downey---[0:01] Levi was one of the men who set that firm foundation[17:35] I do not have at this time a specific occupation...I will share the fate that has been assigned to me[22:29] Enduring hardship for the ultimate goal[29:24] A hole in the market[42:00] Levi starts his business cold[54:18] The dangers of shipping by sea[1:04:42] Inventing Jeans by accident[1:10:00] Overnight success 20 years in the making[1:17:40] How Levi was able to serve customers who were illiterate or spoke another language ----Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

This 2018 episode covers Levi Strauss, whose life story touches on a lot of important moments in U.S. history. His business was tied to the California Gold Rush, the U.S. Civil War and American clothing culture.See omnystudio.com/listener for privacy information.

Levi Strauss, associated with the California Gold Rush, the U.S. Civil War, and American clothing culture, is discussed. Topics include his business ties to these events, his vision for San Francisco, his journey to the city, involvement in politics and business, formation of Union Committee of 34 and Home Guard, and the invention of riveted pants.