Levi Robertson, the CEO and founder of double-zero, shares his journey in creating a self-hosted email monitoring service powered by Elixir. He discusses the learning curve of adopting a new programming language, the advantages of Phoenix Live View, and the obstacles in web development. Levi reveals strategies for sustainable income through hosting and SEO, the technical challenges of email processing, and the importance of user-focused software. His experience emphasizes the value of community support and innovative business models in the tech landscape.