Letitia Hanke, CEO of ARS Roofing and Gutters and founder of the Lime Foundation, shares her inspiring journey from a receptionist to a successful entrepreneur. She discusses the challenges of buying her roofing business with a $250,000 loan and the emotional toll it took. Letitia emphasizes hiring for character and firing with compassion. Her nonprofit, the Lime Foundation, empowers youth through trades education, showcasing the program's impact on graduates. She encourages aspiring entrepreneurs to embrace risks, iterate, and learn along the way.