Leslie Patton

Leslie Patton, a Bloomberg News reporter specializing in consumer brands, uncovers the plight of legacy brands like Kraft amidst rising inflation. The discussion highlights a striking trend: consumers are favoring budget and premium options over traditional choices. Brand loyalty is rapidly shifting, particularly among younger shoppers, driven by factors like the pandemic. Leslie shares insights into how brands can navigate these changes and adapt their strategies to regain customer trust in an evolving marketplace.