Leslie Berland, CMO of Verizon and former Twitter CMO, shares her insights into how the creator economy is reshaping advertising. She discusses the shift from traditional marketing to authentic storytelling and how brands can effectively connect with consumers. The conversation delves into the financial trends influencing media strategies, the impact of platforms like TikTok and Instagram, and the evolving role of CMOs in adapting to new marketing landscapes. Leslie also touches on the challenges of keeping content fresh to avoid cringe-worthy moments.