Leonardo Giammarioli

Leonardo Giammarioli, Chief Global Business Development Officer at SSC Napoli, shares insights from his diverse background in sports business. He discusses Napoli's innovative approach to squad-wide image rights, which enhances sponsorship opportunities and informs transfer decisions. Leonardo contrasts this with traditional models and emphasizes the importance of owning merchandise for brand perception. He highlights the shift to in-house operations, focusing on sustainability and localizing product design to better engage fans.