Leon Neyfakh

Leon Neyfakh, co-host of the Audible podcast "Backfired," dives into the tumultuous story of Juul, from its rise as a revolutionary smoking alternative to its downfall after regulatory crackdowns. He discusses how banning Juul unintentionally led to a surge in unregulated Chinese e-cigarettes, complicating the vaping landscape. Neyfakh also explores alarming youth vaping trends and the struggles of the FDA to balance regulations, shedding light on the unintended consequences of stricter policies and the shifting dynamics of a complex market.