Leon Brujis

Leon Brujis, Partner and Co-Head of U.S. at 65 Equity Partners, shares insights from over 20 years in private equity. He discusses why the best companies resist being sold and the benefits of non-control investments in founder-led businesses. Leon emphasizes that disciplined, 'boring' investing consistently outperforms flashy deals, and he details a five-point framework for negotiating term sheets. He also highlights the importance of building relationships with founders and how cultural adaptability influences successful deal-making.