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Leo Schaltz
Cofounder of BonBon, a Swedish candy store in New York City. He discusses the growth of BonBon, meeting viral demand, and the unique aspects of Swedish candy culture.
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Jul 11, 2025
• 40min
621: Unpacking Swedish Candy’s Viral Success with BonBon’s Leonard Schaltz
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Leo Schaltz, cofounder of BonBon, a beloved Swedish candy store in NYC, shares insights on the booming popularity of Swedish sweets. He discusses the unique cultural tradition of 'Lördagsgodis,' which celebrates Saturday candy rituals in Sweden. Leo reveals how social media has fueled BonBon's viral success and shares personal stories about his journey in the candy business. The conversation also touches on candy quality control and the whimsical nostalgia that drives consumer preferences.
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