In this engaging discussion, Lenny Tim, a mobility solutions expert, shares his journey from employee to entrepreneur, including insights from his jewelry business on Amazon. He dives into the ins and outs of launching a mobility scooter rental business, addressing market demand, pricing strategies, and customer service essentials. Lenny also explains keyword research basics for identifying rental opportunities, while highlighting unique items like decorative letters and scissor lifts that can lead to success in the rental market.