Lenita Fix

Leneita Fix, the Executive Director of the Reef Institute, dives into the urgent need for coral conservation. She emphasizes the critical role corals play in ocean ecosystems, likening their importance to bees on land. The conversation highlights innovative donor engagement strategies and the psychology behind giving, pushing for a relational approach to fundraising. Leneita also discusses the significance of enthusiasm in rallying community support for coral initiatives, showcasing the vital emotional connections that drive effective conservation efforts.