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Lena Phoenix
Co-founder of Xero Shoes, contributing business and operational expertise to the company.
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Mar 13, 2023
• 1h 25min
Xero Shoes: Steven Sashen and Lena Phoenix
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Steven Sashen and Lena Phoenix, co-founders of Xero Shoes, share their journey from a simple barefoot running experience to creating a successful minimalist footwear brand. They discuss overcoming manufacturing challenges, a rough appearance on Shark Tank, and their bold move from 'Invisible Shoes' to 'Xero Shoes.' The couple highlights the intersection of luck and hard work that fueled their growth, revealing how they transformed a personal passion for running into a nearly $50 million global business.
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